Friday, October 19, 2007


Hey you!
Yeah, you. Get your calendar out, and clear off what you might already have on there for Friday, November 9th. (click on the poster for the FULL EFFECT)

Because you're going to come to SPD instead, tour some magazine art departments (like
SPIN, More, & Fortune) in the morning, and in the afternoon, get your portfolio reviewed by a panel of art directors coming especially to talk about what does and doesn't work, and what they're looking for when you come to them to interview.

The cost? Totally
FREE for SPD Student members (and it's only $25 to join!)

So take this down:

WHEN: Friday, November 9th, 9:30
Tours start at 10:30 // Portfolio review at 1:00

WHERE: Meet at the SPD office, 17 East 47th Street (between Madison & 5th Avenues)
6th Floor, Buzzer #1

HOW: RSVP! Register online at (but hurry, space is limited!)

Again, FREE for SPD Student Members, $10 for SPD Professional Members, $30 for everyone else (and again, it's
ONLY $25 to join SPD as a student member!)

Friday, October 5, 2007


Of COURSE we want you to enter the student design competition; we wouldn't keep talking about it if we didn't think it was awesome, and the great thing is — we'd tell you that about entering any competition. It's good for you!

But really, we're not the only ones with that position on it. Core77 came up with 5 reasons (scroll down to the 5th post) far more eloquently than we could, so we're going to just highlight them here:

Preparing your entry will force you to create a well-crafted, well-produced "piece"—with great photography and great copy. Which means it's portfolio-ready.

Even if you don't win, many competitions—especially online ones—publish dozens of notable entries. So you'll probably get some press from it, which you can screengrab and put in your portfolio next to the entry spreads.

It's not schoolwork. Many design competitions have themes that are ambitious, progressive, and challenging, so entering them will give you a great opportunity to spread your creative wings. Especially if you find that a lot of your classwork doesn't possess these characteristics, go get it across the street.

The fact that you enter design competitions sends the message that you're engaged in the design world beyond school. Which you should be.

You may just win. And then that point about printing out press clippings takes things to a whole new level. "I see that you've won or been published in 3 magazines and on 5 websites since your Junior year?" Endorsements from judges and editors may get your interviewer to think a little more seriously about you, which is the point, right?

More fantastic advice from Core77 in their Hack-2-School posts here:

Hack-2-School Classroom

Hack-2-School Dorm Room

Hack-2-School Represent

Hack-2-School Crash Course

Hack-2-School Cheat Sheet